The design studio was founded by Marsha Wichers. She is both an artist and a cosmetic doctor.

Marsha about the combination of her two professions: "After my medical training I worked in psychiatry for a number of years. Then I made the switch to cosmetic medicine, in which I specialized.

I have always been fascinated by the relationship of the psyche to the body. I am especially interested in the way in which people experience and feel their own bodies. There is nothing more personal than your body image and your self image. This is also reflected in my work as a cosmetic doctor. I help people to align their appearance a bit more with the way they see themselves.

Unfortunately, a lot has changed in the past 10 years that I've been doing this job. Due to social media and the abundance of filtered and perfect images, I see more and more people who become insecure about their appearance.

More and more young people are asking to change their looks because it would not meet the 'ideal image of the stylized jawline, full cheekbones and lips'. Young, fresh and 'wrinkle free' seems to be the new norm, leaving (particularly) women wondering if they should get their wrinkles done when they were basically satisfied with themselves.

In addition to my profession as a doctor, I have always followed my creative side, with a predilection for art and design. In 2017 I decided to go back to the art academy in The Hague, where I had previously done a bachelor's degree in visual arts. I was convinced that it should be possible to integrate my two professions and passions more closely.

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I followed a master's degree in design and started to use design to translate the topics in my work as a cosmetic doctor into projects. These projects reflect on trends in our western society in the field of appearance, the makeable body and the human condition. "